Sales & BDR
Strategy That Scales

Finding repeatable patterns and plays to
accelerate growth across the sales function

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We help innovative and driven founders, revenue leaders,
& sales leaders, create repeatable and scalable sales processes

Growth Engine Audit

Identify gaps and missed opportunities in your GTM activities. We analyze your financials, budget allocation, and team performance to uncover where you're losing revenue—and where to gain it. We enable your leaders to understand how to budget, plan, and tie their section of the business directly to your bottom line.

We partner with both your CFO and GTM leaders to reveal how sales, marketing, and customer success are affecting your bottom line. By auditing the growth engine, we identify revenue leaks and profit opportunities, making sure GTM activities are financially sound and aligned with company goals.

Activities & Deliverables:
- P&L to GTM Alignment
- GTM Budget Audit
- LTV: CAC Model and CAC Payback
- GTM or “full bowtie” performance analysis
- Department-level KPI and OKRs
- Forecasting
- Waterfall-based capacity planning

Business Strategy & GTM Planning

Map out the future and get investor-ready.
‍We help you define clear roadmaps for both your company and its teams, aligning every step with financial and growth objectives. Prepare for the next milestone, product launch or investment round with a strategy built to win.

Activities & Deliverables:
- Company and Department Roadmapping
- Investment Readiness and Capital Raise Planning
- Annual Planning Ringleader:  OKRs, Agenda, Prep, Deliverables, Outputs
- GTM-specific Strategies (Marketing, Sales, Customer Growth/Retention)
- Business Case Development: i.e. new product

Facilitate Strategic Discussions: Act as a neutral party to support go-to-market leaders in building out actionable strategies that align with both financial objectives and market realities. GTM leaders financial clarity, equipping them to optimize their budgets and align key performance indicators with revenue goals, improving CFO partnership.

Financial-Proofed Strategies: Partner with the CFO get the insight they need into the business to create financial forecasts that are realistic and connected to current GTM performance and future plans.

Manage Your Business: Enable GTM leaders to work together on planning and making tactical changes in their departments that save cost and support the company's financial objectives.

Business Process Operations

Customer Experience and Employee Experience are two sides of the same coin.
‍The goal is to positively improve both. We help streamline your business processes and tech stack to reduce operational costs and maximize productivity. We facilitate across CFO and GTM leaders to ensure every operational improvement is both feasaible for the business to absorb and effective at driving profitable growth.

Activities & Deliverables:
- Business Process Audit - department to full customer lifecycle
- Technology stack, Total cost of Ownership
BPO KPI Models: Get clear on what good looks like, and what the costs are
- Operations Action Planning and Execution
Meet with Eleanor
"Our biggest challenge has always been clearly articulating our value proposition to two different customer types, to multiple personas within each. Jenny has a unique ability to quickly understand your business and your customer, and develop measurable strategies to drive change. There are a lot of skilled sales consultants out there who can teach selling skills, or write scripts to get through gate keepers, or even review analytics and gather insights, but Jenny is so much more than that. I've never met anyone with her skill set. She does a thorough discovery and asks the right questions to really get to the heart of your problem and will create a comprehensive plan to tackle each issue, all while making sure to measure inputs and outcomes, consistently. She is also willing to roll up her sleeves and dig in to help tactically if you need it. Jenny will always be my sounding board and go-to champion for all things growth, sales, and revenue generation."


-Megan Lohman, Founder & Co-CEO, Plan Forward
"Since partnering with our team in mid-2021, Jenny Vance has become an integral part of our revenue org. After securing Series A, Jenny immediately stepped in and helped build our Sales Development team (onboarding, ongoing development, messaging, etc.) Jenny's expertise was invaluable during a time of rapid growth and allowed us to lay the foundation for our current sales development team. Jenny has also partnered with my sales management team to institute MEDDPICC sales methodology that has led to improved forecasting and velocity of deals through our pipeline. Throughout our engagement, Jenny has proven to be a reliable partner that takes a vested interest in our organization's success. I consistently partner with Jenny on go-to-market strategy, personnel development, deal review and more. If you're looking for a partner to help supercharge your growth, I highly recommend Jenny and her team."


--Sam Estes, SVP Revenue, Authenticx
Finding the Balance of Art and Science
for Scaling Revenue
There are plenty of strong sales trainers that focus on skills training, but skills training is a slow play for high-growth companies. Our focus is to help companies remove blockers, level-up processes to match their growth phase. We meet scaling companies where they are to customize their sales enablement to fit their solution, ICP, GTM, and customer value.
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